LEICESTER CREATIVE AGENCY SUPPORTS LOROS ROCKET TRAIL AS SPONSOR

Caption: Students rocket designs displayed around Leicester for LOROS art event

A creative and digital agency has pledged its support for this summer’s Rocket Round Leicester art trail by becoming a headline sponsor of North Warwickshire and South Leicestershire college’s giant rocket that is due to go on display at The Rally off Tudor Road next week.

Creative62, based in Enderby, is responsible for design and online projects that bring to life brands across the UK and has worked with the NWSLC marketing team to help deliver its popular online open events during lockdown.

LOROS Hospice is working with leading art event producers Wild in Art to create Rocket Round Leicester, the biggest art event the city has ever seen. NWSLC students competed to have their designs brought to life on mini rocket sculptures called Junior Jets currently being installed around the city as part of the Rocket Trail.

Andy Rudkin, Creative Director for Creative62 said, “We’re happy to support NWSLC with this project and to help raise money for LOROS. Being involved with the college as a supplier, it is great to support the students as they get involved with live projects and practice their design skills. We are keen to support investment in the skills of the future as colleges will supply our own future workforce.

“Our colleagues are all based in the Leicester area and so it makes sense to endorse the ambitions of the Rocket Round Leicester project which aims to provide a boost for the city after what has been a very challenging 16 months.

“We are pleased that this scheme enables a local charity to benefit from being in the limelight as we understand the pressures LOROS experience in competing for profile amongst the larger, national charities. The team has already enjoyed a sneak preview of the students’ rocket designs but is looking forward to getting out on the trail this summer to see their achievements in person.”

The Rocket Round Leicester trail, which is due to launch on 19 July 2021, will feature 40 giant rocket sculptures designed by professional artists as part of a spectacular trail that will take visitors to the city’s top spots on a free outdoor art exhibition.

Marion Plant, OBE FCGI, Principal and Chief Executive of NWSLC said, “We would like to sincerely thank our headline sponsors Creative62 for their contribution. This project brings so many benefits; to our students, our community and to the LOROS charity which helps so many families. Our sponsors clearly recognise these benefits, and we are sincerely grateful for their support.”

Carrie-Anne Abdulai, Director for Higher Education and Access to Higher Education Provision for NWSLC said, “We are delighted to be supporting this project which is designed to give the city of Leicester a tourism boost while raising money for LOROS at the same time.

“For our students, it is a fantastic opportunity to gain experience of a live commercial project in which they will need to develop some highly creative ideas, compete against their peers, meet real deadlines, and deliver against their objectives.”

Rocket Round Leicester is expected to attract around 300,000 people adding £6 million to the city’s economy and contributing to its post-pandemic recovery. LOROS Hospice is inviting businesses and other organisations to pledge their support to enjoy the benefits sponsorship can bring, whilst also supporting a well-loved charity.

NWSLC has pledged to raise £8,000 for LOROS as part its involvement in the trail and donations can be made here. Visit the college’s rocket sculpture between 19 July 2021 and 26 September 2021 and you will be able to access a range of treats and prizes via the official app.